Posted in Beer News, Lawsuits, Troegs Brewing

Battle Of The Elves

Wrestlemania is a week away.  Perhaps a battle of the elves is in order.  Troeg’s Brewing (Harrisburg, PA) has filed a cease & desist order against Bethlehem Brew Works (Bethlehem, PA), makers of Fegley’s beers.

The Breakdown:
Troeg’s Brewing makes Mad Elf – a Belgian strong dark ale with cherries. Arrives at Christmas time each year.  Bethlehem makes Rude Elf’s Reserve, a Belgian strong dark ale with spices.  As evidenced by the image, both beers contain images of an elf, with a close color scheme.   Rude Elf’s Reserve has been known by another name – Rudolph’s Reserve, but changed it after a similar lawsuit in 2004.  Fegley’s owns a patent on the Rude Elf’s Reserve beer name.

Troeg’s Brewing holds the belief that due to Mad Elf – they own the term elf when referenced to ales & lagers. <Lehigh Valley Live>